Welcome to ‘the note’

If you’re getting this, there’s a good chance we aren’t total strangers. But this is new territory for our friendship and I want to say a quick THANK YOU for allowing me in your inbox.

A few things about what you’ve signed up for:

You’ll hear from me 1 to 2 times a month with things similar to what I shared on social media - but better. I’m not worried about the algorithm, captions, or SEO in these emails. You’ll get small life updates, things I still find worth the hype and things I don’t, things I’m making time for or letting go of.

My hope is that this feels like a calm pause in your inbox. An email you want to read when you have time to dig in because you know what I chose to share took time, thought, and is deeply intentional.

I am so grateful you’re here and excited to begin sharing here in your inbox!

This all started when I deleted social media and didn’t miss it at all.

I’ve shared a lot of my life on social media. I started my instagram account more than 15 (!!) years ago and have experienced my entire adult life with the post and trends and facebook albums forever holding our nights out or trips with friends. I find myself leaning on Instagram or Facebook for dates and times of events to piece together my memory. It is truly a capsule of memories and highlights of our lives. I have loved sharing on social media! But when I stepped out of my job in broadcasting, started my family, and began building a life with my husband, my relationship with social media changed.

At first, I thought I might try and go all in with traditional influencing and try to monetize my following (ew, just saying that sounds as terrible as it was). I spent a lot of time and energy trying to fit into the algorithm and make brand relationships that were meaningful. In some ways, I was successful but it certainly didn’t feel that way. As soon as I would post, the numbers became most important, not the people.

So, at the end of 2025 I deleted all social media from my phone. I am embarrassed to admit, I cried. I had tied so much of my identity to my social pages I grieved letting that go. I knew, even if I got back on social media, my approach would be totally different. And thank goodness it is!

This way of connecting has been years in the making. A space to write, to be more intentional, and slow down the sharing process.

Thank you for being here, see you soon.

xx

PS. To make sure you don't miss my emails, add caroline@carolinefrazier.com to your contact list or simply reply to this email! It’s really me on the other end and it’ll let your inbox know you really do know me and want to receive ‘the note’